The Weeknd's AR Concert on TikTok Raised $350K for Equal Justice Initiative

It's safe to say that The Weeknd's virtual concert on TikTok this past Friday was a massive success.

The event garnered 250,000 concurrent views and including rebroadcasts, totaled more than 2 million unique views.

The #TheWeekndEXP hashtag garnered more than 1.3 billion video views. Now that's A LOT of views.

Additionally, the one-of-a-kind event raised $350,000 for the Equal Justice Initiative.

Love to see it!

Did you catch The Weeknd's virtual concert on TikTok?

Image via Getty

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